A HM poker software user pointed this out and Morny picked up an issue today to confirm.  On page 231 in the September 2011 GQ UK issue HM poker software is mentioned in a top 100 tips for the internet.  The issue breaks it down by social networking, travel, other entertainment and gambling.  HM is proudly #64.

"Once you've played about 2000 hands and get the hang of things, get hold of some software such as Holdem Manager. This provides you all kinds of crucial stats and hand histories."

Whoo hoo!  They haven't even seen HM2 yet!